Frederik is an interactive designer who takes an interdisciplinary approach to crafting beautiful, engaging digital experiences. He believes in harnessing the versatility of creative thought, bringing design to life by adapting a range of languages and tools. He designs, prototypes, and builds — continually iterating between concept and execution. He currently works for Work & Co in New York.

Frederik Delmotte Interactive designer


Working in-house for Apple's digital marketing and communications team, we adapted fresh content strategy and a responsive framework to promote a selection of new product offerings. We also developed an internal proposal to increase participation in Apple's recycling and reuse programs. The communication strategy presented a clean experience that was better integrated into Apple's online ecosystem - inspired by simplicity and timeless appeal. We employed a graphic approach with fluid interactions that were contextually sensitive and differentiated themselves from conventional environmental imagery. The online concept was built out with SVG animation using Raphael JS to seamlessly animate core brand elements. Agency: AREA 17, client: Apple