Frederik is an interactive designer who takes an interdisciplinary approach to crafting beautiful, engaging digital experiences. He believes in harnessing the versatility of creative thought, bringing design to life by adapting a range of languages and tools. He designs, prototypes, and builds — continually iterating between concept and execution. He currently works for Work & Co in New York.

Frederik Delmotte Interactive designer


With an estimated 80 million visitors per month and a formidable online publishing calendar - upwards of 8,000 unique pieces of content each day - ESPN needed a solution that would help visitors sort relevance by not only surfacing what they were looking for, but also stumbling upon unexpected storylines. We defined a user experience around personalization, discoverability, and urgency, with three separate homepage feeds oriented around simplified navigation and information architecture. Together they helped sports fans find and follow the content that matters to them most. Our design process incorporated native HTML5/CSS3 based prototypes to leverage a highly fluid, iterative approach. We developed close to 60 variations that included a traveling AJAX video player, a refined scoreboard, a customizable drag & drop navigation system, and continuous article reading experience. Agency: AREA 17, client: ESPN, visit: