Frederik is an interactive designer who takes an interdisciplinary approach to crafting beautiful, engaging digital experiences. He believes in harnessing the versatility of creative thought, bringing design to life by adapting a range of languages and tools. He designs, prototypes, and builds — continually iterating between concept and execution. He currently works for Work & Co in New York.

Frederik Delmotte Interactive designer


As McLaren's brand was transitioning to be more consumer focused, they approached us to create their first fully responsive website. The design was tailored for technology obsessed fans, delivering a premium product that took inspiration from the car's visually compelling onboard telemetry to augment the live race experience. We streamlined the site architecture, consolidating sections to make information easily accessible and ensure users were presented a consistently treated interface. Form followed function with a minimal design that elevated core features while highlighting elegant, immersive photography. Agency: Pirata London, client: McLaren