La Mer
La Mer, a luxury skincare brand under Estée Lauder, is celebrated for its transformative products, especially the iconic Crème de la Mer moisturizer. As the brand evolved, there was a need to refresh its e-commerce platform to better reflect the in-store experience. To achieve this, three initial concepts were developed, all centered around enhancing virtual services to bring the digital shopping experience closer to that of their brick-and-mortar stores. With Dever Thomas, Virginie Delannoy,
Sarah Lincoln, Calvin Teoh, Johan Blohmé, Christoffer Malm and Sander Kuypers at Work & Co.